My Story

I've always been able to shop like nobody's business! I'm talking since 7th grade when my mom stopped shopping for us and started giving my sister and I a budget to shop for ourselves. We'd go to the mall and my sister would return with a shopping bag that included an overpriced outfit with 2-3 pieces that couldn't be interchanged. On the other hand, I would return with bags consisting of multiple items that could be interchanged to create numerous outfits. Benefits to hitting the sale rack first!  The older I got, the better I got. 

Retail, high-end, consignment, and thrifting - you name it!  I Will Find the hot shhhh, needles in the haystacks, and that super cute designer item on sale that someone tried to hide where they thought no one would look, - HA! 

It’s safe to say that my passion for fashion has always been a part of me, but I've watched it evolve over the past few years in areas and ways that I never imagined. I released the floodgates of ideas, creativity, natural gifts, and talents I didn’t know existed. 

Prior to that, I was in Corporate America suppressing the urge …  but, I’ll save that story for my autobiography. (lol)

Entering the world of fashion as a Personal Shopper/Stylist, Consignment Store owner, Digital Stylist/Content Creator, and now Fashion Designer. Who knew!

If I’m being honest, I’d have to say: I’ve been playing it safe, second-guessing, comparing, and overthinking. Some may even call it self-sabotage. No more! I’m just going to put it all out there full-throttle and no brakes! This, ladies and gentlemen, is the 2.0 version. The next chapter. Page 1.

I look forward to you being a part of the story. 

Sincerely Yours,
April J.